Vigario Named CEO and Coachman Elected Chairman of the Board

NEW YORK, N.Y. — Dr. Christian Coachman, founder of Digital Smile Design, along with DSD Global’s Executive Board, has announced the appointment of Mr. Paul Vigario as Chief Executive Officer of the company.

Vigario, founder and president of the renowned dental information technology company SurfCT, will run the day-to-day operations of DSD Global and make its technology more readily available to the market while expanding on its offerings.

“Paul’s 15 years of service to the dental industry has been marked by outstanding performance, and he has demonstrated remarkable talent and dedication in everything he does,” Coachman said. “The board has complete confidence that Paul is the right person to lead DSD Global.”

Vigario said he is honored that Dr. Coachman and the board have unanimously chosen him for this prestigious position.

“We will immediately be bringing eight pillars to DSD Global that will elevate you and your practice at every level: DSD Education, DSD Technology, DSD Marketing, DSD Planning Center, DSD Lab, DSD Community, DSD Licensed Products and DSD Financial Services,” he said.


DSD Global, which is recognized worldwide as the premiere way to elevate your dental clinic, is now making its technology systems more readily available for turnkey operation in private practice to help you keep your personal and professional freedom. Discover DSD today.

DSD Global is the perfect partner to help you answer the difficult questions you face every day.

Is your business future-ready? Is your practice DSD ready? The future starts now. The dental industry is changing like never before: corporate entities are making it harder for small practices to compete. Technology is leading to drastic changes in the industry and in the way dental practices operate. With the shifting landscape of dentistry, it can be overwhelming for a single practitioner – a doctor – to keep up.

All of this may seem daunting, but you can’t just stick your head in the sand: you need to change the way your practice operates in order to survive and grow. Those who do not will lose their entrepreneurial freedom and may soon be working for corporations. That may be OK for some, but for those who want to keep their independence and have a thriving private practice with all the business benefits and resources a corporate technology system can offer, DSD is for you.

Make no mistake about it, there is a huge benefit that comes with the corporate umbrella. You have the best systems and technology, funded by millions of dollars of investment. However, under that corporate umbrella, you sacrifice personal and professional freedom and artistic expression – everything you have worked so hard to build and maintain.

The question is why should you have to sacrifice anything? Why can’t you have it all? The good news is that in 2017, you can now have the best of both worlds.

The same level of funding that corporations enjoy has already been made in the DSD world. At first glance, it seems impossible for a private practitioner to function at this high corporate level (i.e. David vs. Goliath). However, with DSD as your trusted resource, you are working with a company that is recognized worldwide as the premiere authority to elevate your dental practice.


So how can you make your office future ready? How can you, as David, give your practice the tools necessary to battle Goliath? The answer is to tap into DSD’s millions of dollars of investment and developed worldwide-proven systems. Your first step is DSD education and getting your office DSD ready, followed by choosing among the eight pillars that best fit your needs. It is both individual and practice growth, covering an array of skills.

Thanks to a remarkable global partnership between Aurum Group, SurfCT, Core3dcentres,Yello Veedub and DSD – an alliance that has been years in the making and is now here at the right time – you have immediate access to the skills and resources to be DSD ready and help you compete with Goliath.

Dr. Coachman and Mr. Vigario have decided to make DSD Systems easier to implement on a worldwide level.
“It is not easy for a single practitioner to implement all of these new strategies on digital workflow, clinical skills, marketing and management, so it is a big challenge and that is why this partnership is so powerful,” Dr. Coachman said. “DSD is bringing the philosophy, the workflow, the concept, the software platform, but Aurum Group and Core3dcentres are our trusted partner on making this reality by producing all the devices and restorations following this precise workflow. And SurfCT gives the best technology implementation, system integration and world-class support to the dentist to make his or her office DSD ready. Added to this we can now create effective, sustainable and repeatable marketing campaigns to generate new patient leads by Yello Veedub Marketing services.  We believe it is the perfect combination.”

Discover a whole new world; discover the future of dentistry today with DSD.

Paul Vigario, CEO of DSD Global and the Founder and President of SurfCT – The Dental Information Technology Company where Everything Is Connected™. SurfCT has helped expand the Dental Technology field by educating and supporting the dental community since it launched in 2003. Vigario was first selected to be on the elite worldwide DSD Clinical Team in 2016 before becoming CEO of DSD Global. He is an industry leader in the areas of digital workflow, dental imaging, cloud technology, dental software, ergonomics, integration, system process, and the delivery and support of world-class healthcare technology. 

To learn more about DSD Global, or if you have any questions, email him at