Domain authority is a calculation of the power of a domain name and is one of many search engine ranking elements. Domain authority is relies on three factors: Age, Popularity, and Size. Domain Authority (DA) is a score build by Moz that guess how well a web site can rank on search engine result pages (SERP).


SEO gurus Moz can be credited with the metric called as DA or domain authority. Moz’s personal search algorithm measure the quality of any particular site construct on a immense complicated combination of factors including onsite and offsite, taking into account things such as variety of Backlinking domains to arise with a score between 0 and 100. A very new site, such as, will have 0 whereas a very high authority site as it may be have 80/100. Domain Authority grants those working in the field of online marketing an appropriate metric by which to recognize the apparent quality of any site.

Websites having DA lower than 15 are considered as low ranking websites. There are different parameters from where moz calculate website authority like total backlinks linking to the main domain root, registration date, and Age of your domain.

How to check domain authority?

There are small amount of domain authority checkers available online which are used to check your web site’s domain authority . Moz open site explorer is the first and official  where you put your domain or sub-domain address in search box, and it will give back you latest DA score. Problem with Moz DA/PA checker tool is that, they do not support bulk checking. If you want to check 100 differnet url then you have to check one by one. Checking Authority of multiple webpages is a basic need of every Seo expert.

Bulk domain authority checker software is developed by prepostseo Pvt Ltd. You can check up to 100 url at once, and you will see results with in very next second. Also they have developed wordpress plugin to support them and it’s 100% free.